In its 450,000 square foot exhibition hall, Henry Ford Museum showcases objects from The Henry Ford’s amazing collection of artifacts documenting the American experience. West Office is working with Henry Ford Museum to craft a Master Plan for the museum’s future that is engaging and entertaining, as well as financially feasible and sustainable. The plan will include new exhibition organization and circulation pathways, a museum-wide Experience Development Guide, and recommendations for aligning all units of the operation—from Visitor Services to Collections—with the updated brand platform. Home to objects with incredible stories—including John F. Kennedy’s limousine, the Rosa Parks bus and R. Buckminster Fuller’s Dymaxion House—the museum’s mission is to inspire people to learn from America’s traditions of ingenuity, resourcefulness and innovation to help shape a better future. |