In keeping with Cadence’s innovative spirit, West Office employed creative media techniques for the company’s new lobby to showcase its achievements, acknowledge its customers and honor its employees. A collaborative effort with architects RMW resulted in a seamless integration of exhibits into the overall architecture.The exhibition, "Living the Brand," features a curved interactive table with flowing down-projected words and images, as well as a large monitor that glides along a 12-foot rail, triggering videos about Cadence offices around the world. Colorful fabric background prints and glowing backlit graphics also bring the lobby to life. Working closely with the Cadence marketing team, the easily-updated exhibits became an important expression of their new branding direction. 2,500 sq. ft. Opened February 2006 CREDITS Exhibit Development Cadence Design Systems West Office Exhibition Design Exhibit Fabrication General Graphics Exhibits BBI Engineering, Inc. AV Software Production BBI Engineering, Inc. West Office Exhibition Design AV Hardware Integration BBI Engineering, Inc. Interior Architecture RMW |