How do you communicate Electronic Design Automation to the layperson? Cadence Research Laboratories’ lobby visually conveys the essence of this constantly evolving, technically sophisticated field. Working with researchers, West Office created the Think Tank, an immersive environment where visitors explore the lab’s work. Complex equations in the researchers’ own handwriting cover the translucent walls. The interactive program presents the technical research in an approachable way through the use of animations, puzzles, and analogies.